Canberra businessman and wine producer Matt Farrah is bringing a new concept in alcohol sales to Canberra.
Farrah’s Liquor Collective is a massive warehouse space of 2400 square metres that will house an enormous array of wines, spirits and beers—some of which have never been for sale in Canberra before, and all of which will be sold at a discount. FLC is a farm gate approach that supports the producer and passes on savings directly to the customer.
For nearly 30 years, Matt has been involved in every aspect of the liquor industry.
Starting in 1992 when he opened Campbell Liquor Discounts at the Campbell Shops, Matt learned the basics of customer demand and the pressures in the supply chain.
His knowledge of the industry grew exponentially in 2004 when he and a couple of good mates embarked on vineyard development in Marlborough in New Zealand and planted 800 acres of vineyards.
It is Matt’s hands-on knowledge of everything—from growing the grapes to winemaking, production and brand building, distribution and wholesaling, that has led him to his newest venture.
FLC has around 100 products available for tasting every Friday and Saturday and Matt will be on hand to explain products and educate customers.
Open: 10 am-6 pm, 7 days a week.
8 Townsville Street, Fyshwick, Canberra, Australian Capital Territory 2609