The Canberra District’s Four Winds Vineyard has won Overall Supreme Champion at the Drinks International Wine Design Challenge for their new range of wine labels. Released mid-2016 the range is a photography series keeping to the theme of ‘wind’.
The Wine Design Challenge rewards companies that distinguish their wines through eye-catching design. Each entry was judged against its execution of the objectives, initial impact, originality, creativity, innovation and relevance to target market.
Four Winds Vineyard teamed up with drinks packaging experts Denomination to create the range. The brief called for packing that was premium and helped tell the Four Winds Vineyard story. They worked to bring together some eye-catching and unique images with a fun, contemporary feel.
Four Winds Vineyard Business manager, Sarah Collingwood, said that they were thrilled with this award.
“As a family business there was some discussion about whether the labels needed changing, but the feedback that we have received since releasing the new labels has affirmed it was the right decision,” she said. “The new packaging captures the vibe of the business and, most importantly, looks good on your table surrounded by friends and family.”
“We were lucky to work with the experienced team at Denomination on this re-design as their expertise made the process a simple one.”
Entries in the challenge were assessed by an expert panel of judges which comprised of wine retailers, wine writers, graphic designers, art directors and restaurateurs. The panel commented that;
“The redesign of the Fours Winds range was inspiring in every detail: a new brand identity (subtly printed on top of the screwcap), evocative photography (simple and beautifully realised) and a subtlety of expression right across the range. The creative detail was unmatched by other entries, and the sheer memorability was highlighted by the judges. We all felt that the range could grow and still retain its originality, based on an idea full of future possibility and perfectly executed.”